This year Unilever’s portfolio brand, AXE, bets strongly on the Internet. Our strategic and creative cooperation concerns working on the Internet presence of the brand. According to the agreement we prepared adaptation of TV spot for the use of an Internet uncover of the campaign and screenplays of radio advertisements. We are responsible also for the brand communication on the Internet: renew the website, Facebook communication (www.facebook.pl/axepl), YouTube (www.youtube.com/kanalaxe) and Internet campaign of display type.

On 14th March Internet launch of new flight for the action “DO YOU CLICK?” took place. Current version is titled “CLICK”. Apart from Borys Szyc, the main role plays... Jeż Jerzy. In the consumer promotion ‘SPRAY WITH AXE TO MULTIKINO!” there are 40 000 free tickets to Multikino for ‘Jeż Jerzy’ movie. The tickets can be collected at the cinema in exchange for a receipt of AXE deodorant. Movie selection was not random – the brand has come into cooperation with Film Produkcja, authors of the screen version of ‘Jeż Jerzy’ comic book. This way in the AXE campaign we have a new character – Jeż Jerzy.

Three promotional movies will be made within the campaign. They will unite the figure and characteristics of ‘Jeż Jerzy’ with the air of AXE. Their distribution will be on the Internet and exclusively in Viva and MTV. The first movie can be seen on AXE’s channel on YouTube.

Press to see the movie in our portfolio.