We desire to create integrated and interactive communication, irrespective of the medium – through the Internet, mobile phones, TV, outdoor, BTL or POS. We believe that everything can be interactive and work in harmony once we identify and grow an umbrella idea, around which we build the entire communication. Such communication will be not only integrated but, more importantly, it will attract consumers. Creating that type of communication is our main objective.

Since people really got into virtual world and got used to the way of online communication and interaction they started to expect the same type of realtions in the real world. We have noticed such a trend and that's why we decided to focus our minds on marketing 2.0 - the kind of marketing that involves consumers and makes them respond. We are trying to make them move from interaction towards action. This type of consumer's response is something that matters the most for us. We believe that as an interactive agency we can lead such communication in the best possible way.

Although we have been involved in integrated and interactive communication activities for a long time, we have positioned ourselves as a new media advertising agency. That is why we would like to point out that we create an integrated communication, which involves not only new media but also BTL and ATL. To emphasise our long-term experience FFCreation underwent a successful name transformation which was accompanied by the significant team strengthening of Client Service, Creation and Technology departments.

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